familiarity score

familiarity score
показатель известности [осведомленности\]
а) марк. (доля потенциальных покупателей, которые знакомы с данной торговой маркой)

brand's familiarity score — показатель известности бренда, показатель осведомленности потребителей о бренде

a familiarity score of 80% — показатель известности [осведомленности\], составляющий 80%

б) пол. (доля респондентов, которые знают о данной политической партии или общественном мероприятии)
See:

Англо-русский экономический словарь.

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